If more casino marketing executives studied at Lefty's College of Casino Management (see previous post) the gambling (er, I mean gaming) sector wouldn't be running scared right now.
It's very easy to get degenerate gamblers (um, I mean guests) into a casino. Class, what have we learned from Professor Rosenthal?
That's right, very good. Give away the food.
And so last Friday night, when the Rampart Casino automated player card reader thingy flashed that I had earned a free buffet, just like Pavlov's dog, I began salivating and hit the button faster than a contestant on Family Feud.
As the offer was good for 48 hours, Sunday night I was back in Rampart Casino, quequed up to the steam tables.
The free buffet only cost me the $80 dollars I lost on the slots. I call this the object lesson I never learn.
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