Just a quick post today sans photo for a very strange mailer from Red Rock Casino. I actually had two of these in my mail box, and I read both over and over and just couldn't believe these were actually sent.
On the front it reads -- For great food & low prices, coast over to our buffet at red rock! And then in small lettering it says -- After the buffet, stop by the Grand Cafe and take home one of our freshly prepared desserts.
On the back are four coupons for the buffet. Not a free buffet, not a two for one buffet, not even a half price or 50% off when you pay with your points buffet, but basically the same price as it always is buffet.
I couldn't believe my eyes -- breakfast with the coupon is $5.99 (which I believe it normally costs when you show your players' card) -- lunch is $8.99 (again, I think that is what it costs with your card) -- dinner and Sunday brunch is $12.99 (a discount from the $16.99, but not enough to warrant the drive, especially since the Red Rock is uphill, and I won't be coasting there.)
This may go down in history as the lamest Casino come-on ever. "Coast" over to our buffet is an extremely poor choice of words, as Coast Casinos are Station Casinos main competition. Why don't I just coast on over to the Suncoast for a free buffet?
The bit about heading over to the Cafe for dessert after the buffet is downright insane. Are they taking the dessert station away in the buffet? Why after satiating myself with gelato, and cheesecake, and coconut macaroons would I want to peruse the pastry case in the cafe?
The marketing genius who put this one together should have their head examined.
Thursday, July 17, 2008
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